Better Choice Company Inc (BTTR)

[namah sivaya]

BTTR expanding!....

Better Choice Company Announces Strategic Investment of $2.7 Million, Co-Lead by Insiders and Management

Proceeds to Enhance Expansion of Innovative Portfolio Including Vegan and CBD Lines

NEW YORK, Jan. 19, 2021 (GLOBE NEWSWIRE) -- Better Choice Company (OTCQX: BTTR) (“Better Choice”) (the “Company”), an animal health and wellness company, today announced the closing of a $2.7 million strategic investment, which will have 50% + participation from existing insiders and management. Use of proceeds will be used to expediate the expansion of innovative new portfolio offerings such as Vegan, CBD and Ultra-Premium product lines, all of which are expected to quickly intensify.

Scott Lerner Chief Executive Officer of Better Choice Company stated, “This latest round of funding further accelerates our timeline for growth in becoming the most innovative premium pet food company in the world. It is exciting to see our internal management team invest alongside strong equity partners as it shows a commitment to the future success of the Better Choice Company.”

Michael Young Chairman of Better Choice Company stated, “With the momentum created by our positioning within the escalating animal health and wellness sector, we are pleased to be in position to be able to cultivate both existing and new relationships for funding needed to ensure our ability to capitalize on these growing trends. We continue to be approached by investment groups who believe in our mission and who agree with current investors, management and insiders that our present valuation remains extremely discounted to like competitors. As Better Choice Company continues to expand our offerings into quickly growing, strategic areas such as Vegan, Premium, Ultra-premium and CBD, our ability to access needed growth capital is imperative. This equity investment led by insiders at $1.25 underpins the growing value of Better Choice.”

https://www.globenewswire.com/news-release/2021/01/19/2160604/0/en/Better-Choice-Company-Announces-Strategic-Investment-of-2-7-Million-Co-Lead-by-Insiders-and-Management.html