This CEO has a history of misleading press releases (7-11 PR , Walmart , miscellaneous acquisitions , focus on cbd (hahahaha) etc.) and then dumping his shares on the immediate news because it will tank in 2 weeks when the facts come out. Rinse and repeat. He’s a serial failed CEO who believes he can con the uninformed by using overused , cliched management terms that he thinks makes him seem “strategic” and by exaggerating his “accomplishments”. Check with any bevco CEO and see what they say about him