Name recognition. 60 of 74 won by incumbent presidents. blackhawks nailed it. Also Dems split vote while Trump won because Republicans remained loyal to their master. And that "The poll was conducted by telephone from December 1-17 among a random sample of 1,018 adults. It has a margin of error of plus or minus 4 percentage points." .. that's bottom of your link .. https://www.cnn.com/2020/12/29/politics/donald-trump-michelle-obama-most-admired-2020-trnd/index.html Trump's 18% - 15%, 3% win margin is inside the margin of error of the poll .. .. the first link in yours .. https://news.gallup.com/poll/328193/donald-trump-michelle-obama-admired-2020.aspx. That point is magnified in the election result as pointed out by blackhawks' .. https://investorshub.advfn.com/boards/read_msg.aspx?message_id=160554232 . And how does Melania deserve to be there, even as third.