The reality is there are plenty of streaming services and theres no lack of content. Disney+, Hulu, Netflix...theres dozens of other-named services out there. This is just another one to the list, except this one has no content.
Yes, it might be in your living room, but you'll skip over it and pick netflix because they actually have stuff to watch.
Ed has a huge mountain to climb to get rights to content, which requires money.