The Tinley Beverage Company (TNY)

[happyglass]

It is going to Ralph’s grocery stores lol!

Dow Jones
Tinley's Beckett's(TM) Tonics to Launch at Ralphs Grocery Stores in California
11/04/2020 08:00 AM ET
LOS ANGELES, Nov 04, 2020 (GLOBE NEWSWIRE via COMTEX News Network) -- THIS NEWS RELEASE IS NOT FOR DISSEMINATION IN THE UNITED STATES OR TO U.S. PERSONS.
The Tinley Beverage Company ("Company" or "Tinley's" or "Beckett's") is pleased to announce that its Beckett's(TM) non-alcoholic spirits and ready-to-drink cocktails are now available at select Ralphs supermarket stores throughout Southern California.
Beckett's(TM) has been approved for listing in all Ralphs stores, representing nearly 200 locations throughout the region. The Company expects its products to be available in an initial group of 40-50 stores located in the Company's core regions in and around Los Angeles: Westside, including West Hollywood; the beach cities, and certain municipalities in Orange County, followed by a broader launch throughout the Ralphs network.
The following Ralphs locations are scheduled to take delivery this week:
Ralphs is the largest subsidiary of the Cincinnati-based Kroger Company, the largest US supermarket and the country's second-largest general retailer (behind Walmart). Kroger operates over 2,700 grocery stores in addition to a network of pharmacies, convenience stores and gas stations. Kroger is the fifth-largest retailer in the world, and the fourth largest American-owned private employer in the United States.
The "Low No Alcohol" category, popularly known as the "sober curious" category, is generating $18 billion in annual revenue worldwide, representing one of the fastest-growing beverage categories globally. Recognizing that only one third of US adults drink beverage alcohol regularly, "Low-No Alcohol" beverages offer the other two-thirds of the population adult-style alternatives to sodas and waters.
The non-alcoholic liquor sub-category grew over 400% in the UK in 2019 according to CGA Data. Beckett's is working to fill the gap in the mid-market portion of this sub-category.
Beckett's(TM) non-alcoholic products are made with the same distilled botanicals, spices, terpenes and natural flavors that are found in national brand spirits and liquors. Beckett's(TM) Tonics cocktail products include non-alcoholic gin and tonic, lime margarita, Moscow mule and paloma. Beckett's(TM) '27 drinks include non-alcoholic coconut rum, amaretto, cinnamon whiskey and coffee liqueur. All are vegan, gluten free and are made with a tiny fraction of the sugar typically found in traditional alcohol spirits and sodas.
"Gaining authorization for Beckett's(TM) ready-to-drink liquors and cocktails in Ralphs throughout Southern California is a powerful opportunity that positions the brand to accelerate the rapidly expanding 'Low-No Alcohol' beverage category for 'sober curious' health conscious consumers," said Rick Gillis, President of Beckett's USA.
"Consumers are increasingly choosing to shop the 'Low-No Alcohol' category, and its fastest-growing sub-segment is non-alcoholic liquors. We're pleased to be expanding our offerings to our shoppers in this category, and we believe our customers will appreciate Beckett's unique offer of familiar non-alcoholic cocktails, sprits and liqueurs under one brand, all at mid-market pricing," said Seth Cohn, Regional Category Manager - Adult Beverage - Ralphs Division.
Beckett's(TM) is also available in BevMo!, select independent supermarkets in Southern California and online throughout the USA on Amazon and Walmart.com. The Company also plans to launch its products in select on-premises bar and restaurant locations and in Canada later this year.
About Beckett's Tonics California
Beckett's Tonics California, a subsidiary of The Tinley Beverage Company, created the Beckett's(TM) Tonics and Beckett's(TM) '27 line of liquor-inspired, terpene-infused, non-alcoholic beverages. Beckett's(TM)-branded products are available in mainstream food, beverage and specialty retailers, as well as on-premises locations, primarily in California. Please visit www.drinkbecketts.com for recipes, product information and home delivery options.