‘It looks like a free for all’: Dozens of electronic billboards may soon line San Jose freeways (home to Google, Apple, Netflix, Facebook, etc.)
In its latest step toward dismantling a decades-long ban on new billboards, San Jose, Ca. will consider allowing up to 90 new digital billboards on private property as well as some smaller signs on public land.
“We actually have the opportunity to get rid of a lot of blight and old signage and make room for something that will really benefit the community,” Councilman Raul Peralez, who has been working on amending the city’s sign ordinance for nearly five years, said in a recent interview.
The environmental impact report evaluating the impacts of the changes to the city’s sign ordinance is expected to be completed sometime this fall.
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