It's like there's a button that makes everyone jump that keeps getting hit over and over.
The conversation keeps getting dragged back to the CSO of CLX, JG and how he and the company he works for are making all these mistakes. JG's character gets attacked, the companies get attacked, then people are encouraged to harass him and CLX. Then people get upset and feel like they should defend him.
Then the folks doing the attacking use smiley emojis. If someone used these tactics in the 'real world' this would behavior would be indicative of a diagnosable psychiatric disorder.