SOBR Safe (OTC: SOBR) Further Bolsters Commercialization Capabilities with Addition of New Product Development Engineer
SOBR Safe (OTC: SOBR), developers of the patented non-invasive alcohol detection system SOBR™Check, announced today that it has significantly enhanced its in-house technology expertise with the addition of Katia Benson as New Product Development Engineer.
Why it Matters: Benson will serve as SOBRCheck Program Manager, shepherding the solution from current pilot test phase to anticipated commercial sales in First Quarter 2021. She will also lead new technology development, sourcing and integrating other potentially disruptive detection solutions.
Key Quote: “As we continue to supplement this truly world-class team, cultural fit will be as central to our success as product performance.” – Kevin Moore, CEO
Backstory: SOBR Safe has developed and patented a non-invasive alcohol sensing system – SOBR™Check. SOBRCheck is a potentially disruptive solution in alcohol consumption detection - a touch-based technology with anticipated applications in school buses, commercial trucking fleets, facility access control and more. Across industries, the headlines are consistent: alcohol is a clear and present danger - impaired operation destroys lives, families, and companies alike. SOBR Safe's mission is to eliminate the destructive impact of alcohol on our roadways and workplaces…with just the touch of a finger.
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