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WSTG...Launching a self-service cloud marketplace!!!?!?!!..."Climb Channel Solutions recently told Channel Futures that the strategic direction for the company in the next 90 days is to launch a self-service cloud marketplace."

Global Technology Distribution Council Touts Distribution’s Role as Vital for Digital Transformation

July 9, 2020

- If cloud and digital transformation were certainties before the global COVID-19 pandemic hit, the criticality of a business economy even more reliant on a substantial remote workforce just made it indispensable.
Gartner predicts spending on IT will fall by 8% in 2020 compared to 2019. But the firm expects spending on public cloud to grow by 19% year over year. Not only do more businesses rely on cloud to stay viable during the pandemic, but in its aftermath, industry analysts expect about 30% of the remote workforce to continue to do so in some capacity.
Conveniently, GTDC conceived its report – Thriving in the New Normal – a look at what distribution is doing in the digital era, last year. Then the pandemic hit and made the study, conducted from March through June of this year, that much more relevant.
“The trends we’re seeing now [in the pandemic] coincide with the investments that distribution was already making,” Frank Vitagliano, GTDC CEO, told Channel Futures. “Distribution has longstanding processes and capabilities that have stood the test of time. Now, on top of that, they’re making investments in digital transformation support. And they’re leveraging operational excellence they’ve refined over the years. Combined, this puts them in a good position to be critical to the overall supply chain.”

- Increased cloud usage drives sales, but also complexity and reliance on partners and distributors.

- The lion’s share of partners rely on their distribution partners.

- No one brings complex technology together better than distribution. Distributors understand how to help partners who cater to end customers with product selection and integration, pricing and deal financing. They also know technology support and other factors critical to solution integration.

- Today, distributor marketplaces boast hundreds of applications and options. In the future, they will likely offer thousands.
https://www.channelfutures.com/digital-transformation/global-technology-distribution-council-touts-distributions-role-as-vital-for-digital-transformation