Agree to disagree. They just want to set their non-HEPA products apart. Plus the HEPA-based product is not even remotely a best seller of theirs. People are interested in KNOS because of their non-HEPA products.
I probably would have phrased the twitter ad differently, but I see absolutely nothing wrong with it as is. I'm just happy to see they are promoting more frequently on twitter!
Best of luck to the shorters next week. I'm still very very long on KNOS.