Good question. I don't know the answer. Doesn't seem likely that Albertson's would permit placement in No. Cal. stores if product wasn't meeting or exceeding expectations in So. Cal. If product meets or exceeds expectations in No. Cal., along with the Ralph's and Raley's placements, and sustains sales in So. Cal., the revenue has to show up somewhere. When the revenue does show up, investors will start jumping all over this. Of course this is just my opinion and I have no clue about this stuff. Dilution is high but I still think we see a marked increase in share price once revenue starts appearing. All of this IMHO.