Today’s deal is significant. MCUL is a top 20 credit union in the country with over 5.3 million members. The annual subscription cost for IGEN’s CU Trak is $399 (see link below). I don’t know what IGEN’s profit margin is, but even if I use very conservative assumptions this deal could lead to over $2 million in RECURRING sales because its based on subscriptions.
Example: assuming only 1% of MCUL members take out a car loan and a $50 margin for IGEN, that works out to $2.65 million in sales.
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