Normal split = more shares at lower price. VALUE = the SAME.
Spits are done just to bring more buyers to the table in the opinion of the company.
Example say APPLE is $300 a share and you have 100 shares.
VALUE is $30,000
So in 2:1 split the price goes to $150 but now you have 200 shares.
VALUE is the SAME $30,000.
GET it??????
In AMZA case: reverse split is to raise the price but reduce the shares.
VALUE = the SAME
https://en.wikipedia.org/wiki/Reverse_stock_split
Rayank
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