REVERSE split = Less shares at higher price. VALUE = the SAME. Normal split = more shares at lower price. VALUE = the SAME. Spits are done just to bring more buyers to the table in the opinion of the company. Example say APPLE is $300 a share and you have 100 shares. VALUE is $30,000 So in 2:1 split the price goes to $150 but now you have 200 shares. VALUE is the SAME $30,000. GET it?????? In AMZA case: reverse split is to raise the price but reduce the shares. VALUE = the SAME https://en.wikipedia.org/wiki/Reverse_stock_split