Afterthought on the What’s Wrong With BP graphic:
Since 19% of the sales-rep visits never get past the physician’s receptionist, Big Pharma would come out ahead by filling every receptionist position at their own expense!
Actually, this idea is not totally new. One of the government allegations in SGP’s recent $435M legal settlement was that SGP staffed doctors’ offices with clerical help in return for the docs’ agreeing to be heavy prescribers of Peg-Intron. (This was before Fred Hassan’s regime, of course.)
“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”