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Imperia Entertainment, Inc.

Pink Sheet: IPEI

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I am excited and welcome Imperia Entertainment, Inc. to the
advertisement family. Imperia Entertainment, Inc. has
a good past history and looks like it's a company on the move. I am
looking forward to profiling this company and news to readers. Watch
for more Imperia Entertainment, Inc. updates throughout the week.
There is so much information available I will need to send additional
updates.

COMPANY OVERVIEW

Imperia Entertainment, Inc. (IPEI)
(http://www.imperiaentertainment.com) is a company which has emerged
as a player in the area of independent film production and
distribution, once monopolized by the major film studios. In
conjunction with its distribution subsidiary, Imperia International
Distribution, the company engages in investing in and producing and
distributing full-length feature films. Along with its equity
interest in "All That I Need'' released in theaters in December of
2005, and which was realeased on DVD February 18, 2006, its feature
film in production, "Say It In Russian", written by Larry Gross
("True Crime", "48 Hours", "Another 48 Hours''), directed by Jeff
Celentano ("Primary Suspect", "Gunshy'') and edited by David Rawlins
("Saturday Night Fever''), and "Whiskers", the family movie about an
intelligent seal, produced by Jordan Klein
("Flipper", "Jaws", "Splash''), the Company has amassed an impressive
media library, including the award-winning "Autograph'' television
series which airs on the Colours Television Network, and the newly
acquired "Faces and Names'' television series.

Business Plan

Film Distribution

Perhaps the most lucrative aspect of our business is the recent
formation of a distribution subsidiary, Imperia International
Distribution, Inc., which has formed a strategic relationship with
Regal Theater Group, the largest motion picture exhibitor in the
United States, with 6,000 screens in their Regal, United Artists and
Edwards Theaters. Finding distribution for a film is usually the most
difficult step in marketing a film, and we are distributing our own
motion pictures through our wholly owned company, Imperia
International Distribution. This enables us to not only get our films
into theatrical distribution, which greatly enhances their value, it
also enables us to eliminate the sharing of revenues with a
distributor. In our relationship with Regal, we split revenues
pursuant to the same 50-50 arrangement theaters have with most
traditional distributors. We also intend to take on films produced by
other independent film production companies for distribution.

Film Production Library

In October 2003, we acquired from our principal shareholders the
screenplay for the feature film, Worlds Apart, and the Autograph
television series, in exchange for common stock. Worlds Apart is
currently in pre-production. Autograph started airing on the Colours
Television Network (Dish Network) in July 2005.

In November 2003, we entered into an investment agreement with Falla,
LLC to acquire 20% of the equity interests in the feature film
Fallacy, in exchange for an investment of $150,000, which investment
has been completed. The agreement guaranteed us the return of our
initial $150,000 investment, as well as a guaranteed profit in
addition to our 20% equity interest. Fallacy, which has a budget of
approximately $800,000 is currently being edited by Academy Award
winning editor Scott Conrad.

In December 2003, we entered into an agreement with the
Writer/Director of the feature film, Earhart, to purchase the
screenplay and produce the motion picture. In exchange, the
Writer/Director retains 10% of the equity of the film, and has the
limited option to repurchase the film for $5 million. The option
expired in July 2004 and we declined to renew it, in favor of
concentrating on our own production.

In July 2004 we entered into a co-production agreement with M. G. P.
Productions for the production of Miriam, pursuant to which we
acquired a 32% interest in the film. In August 2004 M.G.P.
Productions terminated our agreement.

In November 2004 we entered into an investment agreement with Hergott
Productions, whereby we acquired 20% of the equity interests in the
documentary feature, All That I Need. Since then, we have increased
our equity interest to 40%. 10ù of the film is owned by our Chairman,
Kenneth Eade, and 50% is owned by Hergott Productions, which is
beneficially owned by our President, James Hergott.

In September 2005, we acquired a 90% interest in the feature film,
Brothers, produced by Tarquin Gotch, the Executive Producer of Home
Alone. This film is currently set to begin production in the Spring.

Motion Picture Production

Development of a motion picture begins when a company or individual
purchases a literary property, usually a screenplay or a book. Once
financed, through studio, equity or other financing, the project will
move into pre-production, which involves engaging the creative
personnel, finalizing the shooting schedule and the budget. Principal
photography consists of the actual filming of the motion picture.
After principal photography begins post-production, during which
opticals, music and sound effects are added, and music soundtracks
and picture are synchronized to produce the negative from which
release prints are struck. Also during post-production, materials are
created directly relating to the distribution of the motion picture,
e.g., trailers for television and theatrical exhibition and
advertising campaigns.

Theatrical Exhibition

Shortly after post-production, a motion picture is made ready for
distribution. The economic life of a feature film may last for
decades; but generally the bulk of the revenues will be earned over
the first three-year period. The first year's revenues will consist
primarily of theatrical revenues. The second year's revenues usually
consist of mostly home video rentals, DVD sell-through and pay
television revenues. The third year may consist of free television
revenues and the continued DVD sell-through market.

Because a film's perceived value can be increased by theatrical
status, even a small theatrical run can have a great impact on the
revenue generated in the home-video rental, foreign, cable and DVD
sell-through markets.

International Exhibition

Foreign territories continue to be a viable source of income for
American filmed entertainment product. With carefully selected cast
members, an independent film can generate more revenue overseas than
it does domestically.

In many cases, a motion picture may see only moderate success in the
United States but do better abroad. Some motion pictures are produced
with the intention of distribution only in international markets,
skipping the U.S. theaters entirely. It is important to remember,
though, that a moderate domestic release still drives more
international box office than no release at all.

Non-Theatrical Exhibition

Film Distribution

By exposing existing inefficiencies in the distribution and
publishing of PM, it is clear that a successful business model can be
developed to incorporate revenue streams from the production,
publishing and royalty management of content.

The motion picture industry has gone through an evolutionary change
in the last decade, where the bulk of revenue is now generated by
home video, with the DVD sell-through market generating the lion's
share. This is more the case for independent releases than it is for
most big studio films. According to a recent article in The Hollywood
Reporter, Home video is 50% of the revenues for Fox studio releases,
but close to 75% of the revenues for releases from its independent
specialty arm, Fox Searchlight. (The Hollywood Reporter, Dec. 2-8
2003) With this new trend, major studios and independents alike
compete for coveted shelf space at mass-retailers like Wal-Mart and
Best Buy, which helped Disney's "Finding Nemo" sell 15 million units
in its first two weeks of release.

Pay-per-view and cable networks have become a major revenue source
also, with pay-per-view channels receiving motion pictures at about
the same time as video stores. Some pay and cable networks finance
their own feature-length motion pictures. However, these motion
pictures usually appear on television first and then may go into
international distribution and the DVD sell-through market.

The television market has also changed considerably in the last few
decades. There was a time when free television, especially the
networks, acquired the rights to broadcast motion pictures before
they were released on cable or video. Now, movies appear on network
television after they have gone to the other ancillary outlets and
often a year or two after they appear on cable.

The soundtrack of a motion picture may be separately licensed to a
recording company to generate additional revenue. If the motion
picture is well received at the box office, a lucrative deal can be
struck for the soundtrack. And if the picture isn't a huge success at
the box office, the release of a soundtrack featuring popular
recording artists can be a great promotional tool to boost sell- through sales of the DVD.

More Info @ http://www.imperiaentertainment.com

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