Hopefully, JB and IOR followed up their press kits with calls to the various editors at these publications:( investment, health,etc.) But my sense is these media outlets are too big and the Medify story is... well... to small and not of general interest.
JB and Ian need to roll up their sleeves and develop a grassroots push. That's how RIM started. The principals spent years going around town talking with anybody and everybody with money.
Get the small money first... the big stuff will come along.
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