Nestle SA (NSRGY)

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NSRGY - Nestlé and Starbucks Launch Instant Coffee




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Company News and Tweets

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Feb 25, 2020

Nestlé and Starbucks

continue innovation streak
with launch of

Starbucks premium instant coffee

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Nestlé today announced the global launch
of Starbucks® premium instant (soluble) coffee.
The new range consists of Medium Roast
and Dark Roast coffees, as well
as a variety of coffee beverages
and a tea latte.
Available in multi-serve tins
and single-serve formats,
the products combine the unrivaled expertise
and heritage of Nestlé in the instant coffee segment
with the unique signature premium taste of Starbucks.

From February 2020 onwards,
Nestlé will introduce the new range
of Starbucks premium instant coffee
globally in markets including the UK,
Ireland, Brazil, Chile, Mexico, Australia,
New Zealand, Greater China (Mainland China,
Hong Kong and Taiwan), Japan, Malaysia,
Singapore, Thailand, and South Africa.

The new range of Starbucks premium instant coffee
is the latest innovation co-developed by
Nestlé and Starbucks under
the global coffee alliance,
which in the last year has brought
a broad range of new offerings
to more than 40 markets.

"The continued strong collaboration
between Starbucks and Nestlé
enabled us to move at speed and to expand
the Starbucks brand into
the instant coffee segment.
We are delighted to keep leveraging
our coffee expertise to create
new experiences for consumers,"
said David Rennie,
Deputy Executive Vice President,
Head of Nestlé Coffee Brands.

"The instant coffee segment is growing fast globally.
With the launch of Starbucks premium instant coffee,
we have a new range that resonates
with Starbucks consumers and
will strengthen our leading position.”

"We’re very excited to introduce
our high-quality Starbucks coffees
in a premium soluble format
for customers to enjoy,"
said John Culver, group president,
Starbucks International,
Channel Development and Global Coffee and Tea.

“The speed in which this innovation came to life
is an example of the power of our alliance
as we further extend the global reach
of Starbucks for our customers and
create long-term value for both companies.”

The Medium Roast is a smooth and balanced
Latin American coffee with creamy notes
of milk chocolate and nuts.
The Dark Roast is a fuller-bodied,
bold Latin American coffee with a
sweet roast flavor and notes
of delicious dark chocolate.

The new coffee beverages and tea latte
are directly inspired by
signature Starbucks® beverages,
available in Cappuccino, Caffè Latte,
Caffè Mocha, Caramel Latte, and Vanilla Latte,
as well as tea-based Matcha latte.

All products are crafted
with the same high-quality,
ethically sourced C.A.F.E.
Practices arabica beans
that are served in Starbucks coffeehouses
around the world.
This Starbucks premium instant coffee range
will be sold in supermarkets
and major online platforms.


https://www.nestle.com/media/news/launch-starbucks-premium-instant-coffee



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