I just realized i missed something in Oct 2018 PR. Some miners will be used to mine to bottom line, most will be rented out for a fee. Users will pay management fee to BFCH. That protects BFCH more from fluctuation in BTC prices and still gives them flex to use their own miners to mine when the price is higher. The upcoming ad campaign makes sense then from the fact they use that to get users of their service. What am I missing? anyone?