Advanced Micro Devices Inc (AMD)

[chipguy]

Standard procedure in this game. Vendor X pays for
an incentive to convince a long time vendor Y
customer to jump ship to vendor X's platform. The
traditional form is an above market value trade-in
allowance on the customer's vendor Y machines.

BTW, what goes around comes around. Sun was very
busy doing the same thing trying to convince
unhappy Alpha users to jump to SPARC when HP
acquired Compaq. They weren't very successful
since most Alpha users are smart enough to avoid
switching from one dying house RISC to another.