Fire & Flower Holdings Corp (FAF)

[FUNMAN]

The retailers that are adding stores are increasing revenues with every new store opening, for as many weeks in a given quarter that they are open. 

Extractors are producing products a quarter ahead of the LP's that are selling them.

FUNNY how "eyes" see the same thing so very differently? I am more aligned with this writer's point of view because I don't believe PPS's ever just keep going straight up without a bubble to be burst.

But I think the extractors and retailers have a better chance to prevail through the boom and bust cycle that I believe is inevitable in 2020.

Cannabis 2.0 products just started shipping, and it's widely reported that the shelves were running bare within hours or days depending upon the location.

The company fundamentals will take a little time to catch up to the euphoric PPS rises.

Therefore I see a sector PPS retracement because cannabis investors are more savvy this year. They are putting fundamentals before hype.

So I would rather not see the cannabis euphoria cause another problem one year later for investors, as it did in the spring of 2019 when it burst.



Cannabis Stocks Rebound Big: This Won't Last
Chris Lau - Monday, January 20, 2020

http://www.baystreet.ca/articles/stockstowatch/53927/Cannabis-Stocks-Rebound-Big-This-Wont-Last

Last week, cannabis stocks surged, with Cronos (NASDA:CRON) up 26%, Canopy (NYSE:CGC) up 21%, and Aurora (NYSE:ACB) back to the $2 range and up 29%. The sector found buyers as market sentiment turned euphoric.

Although this rally will not last, it gives investors plenty of trading opportunities.

Fundamentally, Cronos and Canopy have the best chance of survival. At $3 billion and $9 billion in market cap as at last week, respectively, these two have outside companies that injected cash on their balance sheet.

Both firms squandered that money while allowing them to invest in the future. As a bigger firm, the launch of edibles (cannabis 2.0) and more store openings in Ontario are near-term catalysts.

Bullish investors need to ignore the price/sales ratio of all cannabis stocks. $100 million in sales against an $8 billion market capitalization seems silly.

And demand-supply dynamics are unfavorable: Canada still has too much supply and falling prices. The illegal weed market continues to benefit from higher prices on the legal channels. If anything, the legalization market is driving demand in the illegal market higher.
Medical Cannabis

Aphria (NYSE:APHA) and Aurora are carving a niche in medical cannabis. This is an expensive venture because of higher marketing costs and slow sales of medical cannabis. Plus, R&D costs for justifying the medical use of the product will hurt cash flow.

Takeaway

Beware of the latest cannabis stock rally. Sell into the jump and buy into the dips.