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Re: Mar-Key post# 222027

Tuesday, 12/05/2006 11:04:47 AM

Tuesday, December 05, 2006 11:04:47 AM

Post# of 286614
Mar-Key, not addressed to me but my contention, WAG, is simply based on the time constraints. When I said 100k, we had 8 months before eoy. Now CC had less than 2 months until eoy. The advertising is fantastic and I believe we signed up a few thousand during the bus tour or as a result thereof. But, even is we were drawing 15-20k a month we don't have time before eoy to reach 100k. We could have if the CC push of only 3 subs per week for 8 months (about 64k) would have been combined with what we brought in for ourselves. That was a conservative guess then, within the time constraints, and exceeding 25k is a conservative guess now. 5 a week per store (4.3 weeks in a month), could give CC 26.5k by themselves but we find stores where employees still don't know what the product is when asked nor where to find it in the store. We can give 10,000 cards to Ice Age purchasers but what fraction will have a credit card and sit down and sign up?
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