Great DD. I'm inclined to believe option #2 and that OYO Townhouse may be the project merging into ADSV.
I found this OYO townhouse website under construction just now.
"OYO Townhouse is based on the needs of the millennial traveller. Every single element of the hotel – from the breakfast menu to the booking process has been re-engineered for comfort, efficiency, convenience and affordability. Each Townhouse is designed to complement its neighborhood."
"The OYO approach sets a high standard for design-led affordable accommodation. Our fast-expanding network will see 400 Townhouse properties launch by the end of 2019."