The CEO of PURA, Brian Shibley, currently serves as the interim CEO of NOUV while the company is being restructured to accommodate its new cannabis business focus. NOUV's primary focus is cannabis cultivation both in the U.S. and Canada. With a presence in Canada, NOUV will also serve as PURA's first foot in the door to establish distribution for THC Savor in Canada. NOUV has already tackled the licensing process in Canada to be permitted to produce and sell THC Savor. NOUV is also working to establish a bottling relationship for the production of THC Savor.
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