I agree that nra pricing is excellent, but its actually a small percentage of weapon owners that are nra members.
as long as i can remmember all my family and extended families have been "gun toters". some of them make even me, ex military, a little nervous with volume of weapons they own,lol. in all there are only 2 members out of 20 something family members that are nra members, genuinly due to to he politics often pushed by that org.. as such, any product representative will never get more than a portion of any business market.
on another note, a rifle safe needs to get in this product line as many weapon owners are hunters with only on or two long guns. many of which beleive a handgun is not a nesessary
tool, and while most accidents happen with hand guns, the shear power of a long gun pretty much ensures more damage.
speaking from 1st hand experience with a nephews demise.