Are you looking at your chart upside down? In my 50 years of investing I don't think I've seen a worse looking chart. Don't take my word for it, for example, Barchart's Opinion is a "STRONG SELL, 100% SELL . This trend strength is STRONG with long term indicators fully supporting a continuation of the trend". I have never shorted a stock (prefer PUTS) but if I ever decided today to start NBEV would be my first pick.