CV Sciences Inc (CVSI)

[Wolf-man jack]

Courage Isn't Reserved For Just Leaders, It's A Roadmap For Brands.

Terri Funk Graham
Believer in Brand Courage & Inspiring Women.
San Diego, CA

https://mobile.twitter.com/tfggraham

https://www.forbes.com/sites/jeffboss/2019/01/15/courage-isnt-reserved-for-just-leaders-its-a-roadmap-for-brands/

When leaders clarify their values and use them as guiding principles for decision making, they find themselves leading with courage. Companies are similar. For example, in 2008 the Domino’s Pizza franchise had a minor challenge: their pizza was awful. This may be equated to showing up to a gunfight with a gun that doesn’t work. To remedy this, the President of Domino’s sent a courageous message to customers and admitted that the company ranked low on product scores—right next to “awful.” Yet strangely, when people tasted the pizza in somebody else’s box, they enjoyed it. Ultimately, the problem for Domino’s wasn’t just a pizza problem, but a brand problem. To rebuild themselves into a “courage brand,” they unleashed a bold “Oh Yes We Did” campaign, which conveyed a very important message to customers and shareholders: we listen to you and will fix any problems. As a result, the Domino’s stock has risen over 2000% since 2010.

http://pizzaturnaround.com/index.html


Man on the Street: “The ABCs of CBD”

According to the National Restaurant Association, the top two dining trends in 2019 are CDB-infused drinks and CDB-infused food.

https://www.pizzatoday.com/departments/features/man-on-the-street-the-abcs-of-cbd/


What’s Hot Culinary Forecast

Discover the hottest food and beverage trends for 2019.

Nearly 77 percent of chefs surveyed for our What's Hot Culinary Forecast ranked cannabis/CBD-infused drinks as the No. 1 trend for 2019. Seventy-six percent tapped cannabis/CBD-infused food as the second most popular.

https://restaurant.org/research/reports/foodtrends