I too am certain the time will come. The way I also see it, is why would he buy several more shells (which he recently has done) if he still has ones like this waiting. I'm not up to speed on the process on buying and then selling shells, but logic would seem that you wouldn't buy a load more until you had sold all the ones you currently have (or plans are so far along that it is a done deal).
I just hope the revenues of the new business are big enough to raise the share price enough to make a decent profit.