Apparently you didn't read it, or just didn't understand. Popcorn?
They aren't selling ice cream at baseball parks. The company has signed 2500 retail locations to sell MLB team branded ice cream in the teams market area. And this initial agreement is in only market ares for a few teams. And will be expanding nationally to all MLB market areas.
Perhaps you should go back and read all the DD again that has been provided by the longs here.
Market Data 
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