Greene Concepts Inc (INKW)

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Mammoth Ventures, Div. of Greene Concepts Inc, Highlights Adaptogenic Herbs and Natural Flavors Formulations as Consumers Seek New and Innovative Beverage Options


8:30 am ET March 14, 2019 (Globe Newswire) Print
via OTC PR WIRE -- Greene Concepts, Inc. (OTC: INKW) recently announced its entry into the specialty beverage market and the acquisition of wholly owned subsidiary Mammoth Ventures Inc., a holding company which includes a 60,000 sq. ft. beverage and bottling facility.



As consumers continue to search for healthier alternatives to soda that also taste great, food and beverage companies are quickly ramping up their product lines to meet these growing demands.



This has resulted in significant modernization of the beverage category and an influx of natural, functional, and often organic beverages hitting the grocery store shelves and online shopping web sites.



Beverage companies are taking a page from food manufacturers, utilizing natural flavors as a common ingredient. Increased consumer demand for functional, low-sugar options is now driving innovation as the market seeks to provide creative options for impulse purchases and specialized options for modern athletes.






Natural and organic dominate today's market as consumers skew away from artificial and processed ingredients. Cane sugar, honey and stevia leaf, often used in combination, are the leading options. On the ingredient side, manufacturers are embracing FDA's definition of natural flavor as anything that adds flavor if it's derived from a plant or animal.




Adaptogenic herbs like ashwaghanda, rhodiola and mushrooms are joining more common botanicals like lavender and ginger as popular ingredients, while teas such as rooibos, matcha and yerba mate grow in popularity as the base for innovative products. Athletes are gravitating to uniquely flavored waters containing electrolytes, including potassium, calcium and sodium.



"We look forward to developing and bringing to market new and exciting beverage options for consumers that are scientifically formulated to provide enhanced life experiences for any lifestyle," states Susan Hewlings, PhD, RD, and Director of Scientific Formulations for Greene Concepts Inc.