Great interview on CNBC with Beau Wrigley (of former huge co Wrigley...
He is CEO of Surterra...take aways...all about execution...many many co's have products, but what will create success is how they deliver products to customers, manage the business, speed to markets, and experience with scale distribution.
Yes the RTD coffee just out, and Tes hopefully to follow ....but would be huge to see the co enter markets, stores and expand sales in a transparent way.
Ex- if the co just put out 30k units of RTD coffee...where did they go...which states...retailers, consumers, distributors?
Some back ground on the sales team...1-2-3? full time...
But most important....sales...the shares will be stuck donw here until clear how this is rolling out (scale , $, etc)
Also my 2 cents...sell Zoe...(or get it going with separate team) hard to see the co competing in this space at the pace and minimal resources on hand. LOTS of very serious players way ahead in that sector.
Focus on core.
Market Data 
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