Bought it because I've had business dealings with them for decades and their products always sold well. Actually they don't sell that well in recent years. LOL!
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Some years ago I made a list for my family of about 17 criteria I use for for stock selection. Originally it was about 14-15 rules and I added a few more with time. The list boils down to this: Buy Blue Chips, never buy tips or cutting edge tech, and don't trade often. Buffett rules generally. Produced better than S&P 500 performance for me for years, and my portfolio should survive tough times when they arrive.
Just scanned the 17 and neither of your two "perpetual start ups" passed more than one or two of the 17 tests. No way would I buy junk like that.
Heck, DLTH fails because it's too small, too young and doesn't pay a regular dividend. DLTH is also a retailer but that's not one of my 17 written rules. Interesting how almost all scams fail the simple dividend test!
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