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zenvesting

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zenvesting

Re: Knowledge is King post# 50772

Friday, 03/29/2019 6:31:10 PM

Friday, March 29, 2019 6:31:10 PM

Post# of 113879
FCCG: The valuation disparity with FAT is still at about 150% here and Andy Wiederhorn had mentioned in an interview last year that he was considering a transaction that would bring FCCG and FAT together this year, so I figured I'd take a look again.

The company appears to be taking a big gamble here rebranding their primary brand that built its reputation over the past 70 years, Fatburger, as Skinnyburger....no, it's not April Fool's Day yet:
https://finance.yahoo.com/news/fatburger-goes-skinny-branding-skinnyburger-120000849.html


Ironically, when I entered FCCG into Google the third result is: The Florida Council? on Compulsive Gambling.

Maybe the Skinnyburger is their best selling product, but will franchisees be excited and willing to finance major renovation expenses for signage and who knows what else?

"Our houses are such unwieldy property that we are often imprisoned rather than housed in them." - Henry David Thoreau, Walden: Economy, 1854

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