Esurance has a "DriveSafe" app that connects via Bluetooth to your car and an ODB-II connecter under your dash. The screenshots from the product look vaguely familiar. This is something they have been working on the past year and only released in December. The esurance page says "We're not currently enrolling new drivers in the program, but you can take a look at our resources at the bottom of the page for more smart tips to keep your teen driver safe." DriveSafe. This could indicate that its still in a testing phase.
Like other companies with this type of app, DriveSafe reports driving habits to an administer. What the other apps don't have and this one does, is texting/talking while driving control. A "curtain" comes down when you start driving... sound familiar..?
Esurance is a subsidiary of a top-5 company and it would definitely qualify as "blockbuster."