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Wednesday, March 13, 2019 4:11:34 PM

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Integrations & API's - Verb Technology Co. Inc. (VERB) (formerly nFusz Inc.) – Updated - 03-13-2019 - Anything not linked should be taken as opinion.

"Application Programming Interfacing", has evolved.
. . . . . . .

Collecting the right data, then analyzing it correctly can reap huge rewards and that's one area where Verb's interactive video shines. But collecting needed data from different market sectors, all with different sets of data, and then returning that data back in a form that helps you make better decisions requires careful planning and execution. Existing platforms did not support the next level of data collection, until now.

. . . Data Collection & Management

Verb addresses several major markets, utilizing both CRM & ERP platforms to provide cloud based business applications as well as Social platforms like Twitter & Facebook. Integrating Verb's tagg software products with an API rich integration to match it's data collection ability is vital, as is integrations into giant "intelligent" cloud platforms that provide analytical services, such as "healthcare" to provide services to hundreds of countries around the globe.

Verb engages Gartner for the best integration strategy.

Since May 2018, Verb has completed major updates to it's software and began integrations into the worlds largest CRM & ERP platforms to provide business software globally. All of these initiatives relate to the chart below from Gartner, which leaves Verb way ahead of the curve "literally" for this disrupting tech.

The Gartner Hype Cycle for CRM Sales, 2018, shows two main areas on the verge of mainstream adoption, suggesting a near-term need for investment in those sales innovations — predictive and prescriptive technology and application programming interface (API).

Predictive and prescriptive technology

These types of technologies, including capabilities such as machine learning, will provide intelligence, predictions and prescriptions of next best actions for your sales force to increase efficiency and drive better results. “Gartner sees a large number of vendors deepening their process automation with machine learning technology,”

API integration

API integration, or the tools used to manage software integration, is a second area of investment. Synergistic coordination allows for sales organization to have a bigger picture of the buyer and the sales process. Sales reps who are better able to understand their buyers will have an easier time selling, which will increase sales efficacy and give customers a better experience.

These technologies can help sales reps with routine data entry, take a training course from a mobile device during a commute or get translation of a recorded phone call. Cost, price and quote (CPQ) software and sales performance management (SPM) solutions are being more tightly integrated through published APIs for sales compensation estimation.

Now look at the first 6 items in the hype cycle, they are not estimated to peek for another 5 to 10 years. How well do you think Verb is positioned?


Verb's new technology requires many connections (API's) for it's analytics and interactivity to work properly. This requires integration into platforms such as Facebook, Snapchat, Instagram, Youtube and others. Major integrations have been completed for Oracle NetSuite, Odoo, Marketo and Twitter with others ongoing.

Integrations With Large Cloud Providers

CRM & ERP Services: Large ERP platforms like SAP has focused more on business apps like Financial, Inventory, Education and Healthcare rather than Marketing apps, while Salesforce has been focusing on Marketing "CRM" apps. Never-the-less CRM & ERP markets seem to be merging and harder to define. The “interactive video technology” used to make taggCRM work so well for Marketing also applies to many ERP applications as well. Big business and institutions will need verb's E-learning and Healthcare features.
Last year SAP led the pack with nearly 7% market share and $5.6 billion in ERP product revenues, riding on a 4% jump in license, maintenance and subscription revenues. In 2016, FIS Global was No. 2, followed by Oracle, Fiserv and Intuit in that order. More

SAP? is the largest ERP provider (enterprise resource planning) Financial, Educational, Medical etc.


The CRM market is the largest and fastest growing software market in the world, and Salesforce is the largest CRM platform
1 - Salesforce is the largest and fastest growing CRM platform with approximately 19.7% market share or more, followed by Oracle “including NetSuite” with 10.2%, SAP with about 7% and Microsoft with 4.3%. Salesforce customers include 83% of the Fortune 500 companies. They have approximately 3.75 million users with 10.48 billion dollars in revenue in 2017.
Salesforce increased its market share in 2017 by more percentage points than the rest of the top twenty CRM vendors combined.


2 - Microsoft – Integrations include Microsoft Outlook, Microsoft Dynamics, and the Microsoft Office 365 platform, among other initiatives. Microsoft's market share “per the link above” was 4.3% in 2015 with an estimated user base of 4.4 million users and growing.

3 - Odoo – Odoo has a user base of 3.9 million and recently opened offices in Dubai. I estimate Odoo to have roughly 4% market share based on the number of users. Once the on-going integrations below are completed and added to the rest of nFusz's current partners, Oracle, Odoo, Marketo etc, the result will be many millions of potential users and access to roughly 75% of a growing world market.
Available in 8 languages: https://twitter.com/Odoo/status/1064484335187869697

4 - Sound Concepts Pre-closing integration – Sound Concepts has increased it's Brightools user base from over 360,00 since nFusz announced their intentions to acquire the company. It's customers now include 75 of the top direct sales organizations with more than 545,000 users in over 48 countries.

5 – SAP?: China ranks second in the global digital economy scale, and this strategy will help Chinese enterprises upgrade business delivery speeds and accelerate the digitalization process. "Innovative technologies will help our customers to create intelligence enterprises," Mark Gibbs, SAP China's CEO said.

SAP released an updated CRM product in Shanghai as the CRM market in Asia is expected to grow 42 percent annually until 2022.

It can serve both B2B and B2C enterprises, including the management of marketing, commerce, service, customer data and sales.
In the cloud sector, SAP is gaining Chinese clients including dotcom giants like Alibaba, Baidu and Tencent, which are often referred to collectively as BAT.
SAP now has 11 million enterprise users worldwide on cloud, the company said. more

6 - Adobe - Adobe has stopped disclosing its actual number of Creative Cloud subscriber numbers. However, Trefis estimated that Adobe likely ended 2017 with 12 million Creative Cloud subscribers. Prior to the shift, Adobe had an installed base of 12.8 million users.
https://seekingalpha.com/article/4201995-hungry-subscribers-adobe-bringing-professional-software-ios-deviceslobally. All of these initiatives relate to the chart below from Gartner, which leaves Verb way ahead of the curve "literally" for this disrupting tech.
It's also worth noting that Gartner has just adopted MYtagg!
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