I'll grant you that 90% of news that comes out is just puff PR to satisfy longs and feed the flippers who provide the daily volume. But this ran big on the acquisition news last year and is prepared to do so again this time. It got bashed hard last time though on the bonus news and fear of toxic financing and couldn't sustain gains. This time will be different as company has shown ability to manage debt and pay it off without destroying SS. If you're as smart as you think you are you're only flipping half of whatever you hold.