Mattel, Inc. (MAT)

[x1power]

MAT may not of wanted to file BK . . . though they are not our of the woods yet on that subject. Their relationship with MGM could also be something of a future indicator of who will take them over later?
I think its wise to seek the movie collaboration with a major film studio that's wants in on the Marvel/Disney type of full marketing potential, as they can both test out jointly what potential MAT has to offer.

Hot Wheels and American Girl + Barbie Movies will work out good . . . but what of the View-Master Action Figures Movie?

Most folks have rather forgotten that Toy/Media Fad long ago.
Now what I surmise is that Mattel will work to have Action Figures 'jump' out of the View Master or have to enter the old device to escape, etc. Throw in A VR/AR helmet for kids and family members and a quasi-active VG format for the Movie and related toy Action Figures ensues.


Mattel has been vague on what they plan . . . but very doubtful View Master can be upgraded as an Action Toy when its competition is tablet/cell phone already experienced and conscious. Its puzzling (at least to me) that anyone would opt for View Master except as a Trade Mark on a VR helmet. The saving grace of such an Action Figure Movie
attachment might be it draws in parents and older family members who want to see how the plot unfolds.


Mattel tried to get Dream Works to do a View Master whatever involving Star Trek in 2011 Film 'Out-Of-The-Darkness' and it ended in early stages of conception . . . which makes one wonder.


I was not able to buy-in to the ascending MAT recent stock price increase and watching to see how next 2 earnings quarters pan-out.
Wild guess . . . not well.


Perhaps MAT should make some quickie moves into Inde VG developers
sponsorship and test-out a Cars type of App . . . it wouldn't take much to exceed the stuff VG company TAPM offers online.

Also, why not develop a plug in VG drive that transmits to Action Figure toys?