I try to do research as a layman & all of you astutely add the scientific background & advice -
I now have the direct line to the head of PR (a delightful & articulate lady). She invited me to contact her at the beginning of the New Year.
The word "bombshell" - something or someone having a sudden and sensational effect - was used in a positive way. I also added "we're in". IMHO I totally concur with Dew - we have a "hidden gem" which will become quite lucrative, in time. Hang in there.