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Monday, February 11, 2019 6:17:36 PM
Yes, I know this video is from 2017. Yes, I know there is a disclaimer at the beginning of the video.
That being said, this video puts a voice to Steve Rotman. It gives us a better idea of his goals and mindset -- why he believes in Vystar. It also provides verbal confirmation to Rotman's financials, when Steve states that Rotman's does $38 mil/yr in revenue, increasing at 15% per year. And it aligns with much of what Sterling wrote in his powerful conversation with VYST.
As investors, the best we can do is DD. Not everything is ever going to be perfect, but if we try to connect the dots, there's a good chance they'll lead to great places.
Here's to the upcoming 8k filing and fully-audited Rotman financials.
Some tidbits from the video:
- There was a consumer-driven interest for a product that is not only comfortable, but all-natural and non-allergenic. Steve found such a product in Vytex, an all-natural, non-invasive, and eco-friendly latex product by Vystar.
- Vystar developed a process that eliminates certain proteins from latex rubber, thereby creating a natural, non-allergenic, and odor-free latex that lasts 3x as long. Turns out this latex is also very comfortable. Consumer-friendly product.
- Vystar owns the patent to this process. This is huge, because Steve is now the CEO of Vystar. In my opinion, Steve sees the amazing potential in Vystar and its products. He already knows the consumer likes it in his mattresses, pillows, etc. But he understands the potential that goes beyond the furniture industry.
- Hundreds of billions of dollars are currently used in plastics and products, many of which cause damage to the environment. Steve believes that many of the current plastic products will eventually be made from latex. And he believes that Vytex is the best product for this -- an ideal alternative to the future of plastics.
- So, why does Vystar need Rotman's? Just take a look at their financials before Steve became CEO -- not so good. They knew the size of the industry they were tapping into, but were unable to take advantage of it. Steve brings his successful, decade-long business and sales experience to the table. Vystar/Vytex is the product (including processes/patents) that Steve is already selling and will continue to sell on a much larger scale. This is a symbiotic relationship.
- By wrapping Rotman's furniture store financials into VYST, the goal of a Nasdaq uplisting and growing the business becomes more of a reality.
- There's lots of good things going on in this video. Just watch it.
Looking forward to this wild ride with you all.
$VYST
Helping keep the eyes on the prize one dime @ a time
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