sentinel, I never said it would be the sole marketing tactic, I never said it wouldnt be one of many. I asked what would be the best marketing tool, today and in the future.
It was a simple question, looking for a simple answer about marketing. and no one got it right.
there is no doubt word of mouth will out perform any commercial. there is no doubt word of mouth is the most cost effective. I never said gzfx should or will only use one form.
Just because your idea cost a lot also doesnt make it the most effective. but if your answering the question your saying tv has and always will be the best source of marketing. reread the question if you need to. I never said it wouldnt cost something to start word of mouth. once its started it is very effective and cost little to continue it for years.
you dont believe the bus can pull off such a thing. let me ask you if they have a spike in subs in the 4th quarter, will you be willing to give credit to the bus tour???? or will you only give credit to ads and cc stores? you seemed convinced the bus wont and cant work. so I doubt you would give them success for subs that come from it.
just think they will talk to thousands at the stops and millions will see the bus as it drives thousands of miles across country, as it sits at a gas station, as it is parked at restruants, and on and on. It going through many of the major cities in the usa. if they could get 10,000 subs from this tour, coming from those that sign on the spot and those that got the info from the traveling bilboard.... dont you think that 10,000 could easily turn into 100,000 and keep going, basically getting the word of mouth started
and what is the cost of the bus tour? I hear they are leasing it, they are paying 3 guys for 3+ months.... what like 20k each? they are giving out t-shirts and 15,000, plus gas and xtras. they might be spending 150,000 on the tour? I would say that would be a cheap price to get a nice word of mouth campaign going
now all of this is based off our opinions and hypothetical prices, as you or I dont know the true costs. but I think it could be a good marketing tool. time will tell.
I never said steps wouldnt need to be taken to get the word of mouth off the ground. I said in the end it would be our best tool and the cheapest. it would be ongoing for years if the company doesnt let its subs down. it ihe best tool we currently have and will have in the future, if you deny that you need to learn more about marketing.
fact was I was looking for a simple answer about marketing and no one provided one.
all just my opinion
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