Vystar Corp (VYST)

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yes - can see in this article Vytex foam latex used in many other brands mattresses and w good reason- patented process to make an all natural latex that is hypoallergenic and no smell like many other latex products.
http://www.furnituretoday.com/article/546680-vystar-officials-say-more-vytex-mattress-lines-way/

Vystar officials say more Vytex mattress lines on the way

David Perry, September 27, 2017
ATLANTA — Vystar Corp. is stepping up its marketing efforts and is expanding its product lines as it positions its Vytex deproteinized natural rubber latex for rapid growth in the coming year and beyond, officials said.

Mattresses are a key area targeted for growth, but the company is eyeing a number of other product categories as well, the officials added.



Vystar offers numerous Vytex foam product lines that are now available or are nearing completion, including mattresses featuring Vytex produced by Blue Bell/King Koil, Spring Air, Gold Bond, Jeffco, Natura and others, officials said.
The company has plans to expand its distribution network for Vytex mattresses to serve more U.S. retailers and online retail partners, with separate lines being developed for direct-to-consumer online sales.

Natura, one of the newest brand lines under development that will be manufactured at Blue Bell Mattress, is developing the “Natura Latex Collection with Vytex,” which features four combinations of a Vytex latex core surrounded by certified organic cotton covers and pure Joma Wool quilting.

The Natura Latex Collection with Vytex creates an all-natural sleep environment and high-end aesthetic that results in a healthier, deeper, refreshing sleep experience while being more environmentally friendly than other mattresses, officials said.

Vystar, through its distribution partner NHS, said it is planning to enter the high-end luxury mattress market through a partnership with a manufacturer known for hand-crafted mattresses featuring the finest fabrics and materials.

The company said applications of its Vytex foam are growing.

“Vystar has made significant progress in its product lines and new business pipeline in the past year, and we expect to build the momentum through sales and marketing as many of these projects and products come to fruition,” said William Doyle, Vystar’s CEO. “Our business partners are using Vytex to create a wide range of new products that offer superior quality and benefits.

“Our R&D department, headed by Dr. Ranjit Matthan, has received extremely positive responses to some of the new formulations currently being developed, and we are eager to take these projects to the next level.”

Vystar is ramping up its sales and business development efforts, including revamping and expanding its online presence and organic lead generation activities; and increasing industry networking and outreach. Efforts are already increasing incoming qualified leads, officials said.

Based on industry analysis and feedback from manufacturers, Vystar is repositioning Vytex to leverage a broad range of differentiating product attributes that result from its patent protected deproteinization process. Removing the proteins and reducing the non-rubber particles yields a cleaner, stronger, more consistent, more tightly bonded, resilient and durable latex that far outperforms other products while saving time and money in the manufacturing process. Vytex doesn’t clog sprayers, reducing manufacturing downtime, and it has reduced odor and ammonia to offer a safer work environment and a more aesthetically pleasing final product, the company said.

$VYST!