Cut what costs? Shipping costs? We aren't talking about truckloads and truckloads of cbd oil here. One truckload of cbd oil is probably enough for hundreds of truckloads of bottled water. They only put 10 mg in 1 bottle. That is an extremely small volume per bottle, way less than 1 percent.
Pura hasn't given any production specifics. So make some guesses...100k revenue per truckload of water. That's a guess. With their 1 million in revenue, that's 10 truckloads of water. This year, they say 5 million in revenue. That's 50 truckloads of water. So round that up to an even 100 truckloads of bottled water sold this year which used maybe 1 truckload of cbd oil.
So...maybe they use a truckload of cbd oil this year. So...maybe $2000 is saved on shipping.
5 million revenue
2.5 million profit.
$2000 bucks shipping cost saved is chump change. It is an insignificant percentage of 2.5 million profit. Its several decimal points away from being relevant. You don't make important business decisions based on saving a couple grand on shipping, especially since they should be shipping from multiple regional bottling facilities, not one national facility. You don't ship water nationally! Bad business model. Water is a regional product. And they are gonna ship from alkm because they have a field of hemp next to the bottle plant????
Coke doesn't ship nationally. It's regional. Pepsi doesn't ship nationally. Nestle water doesn't ship nationally. And I'm actually familiar with nestle. They ship Poland spring water from maine to as far as new jersey. 400 to 500 miles tops. Water is heavy. Water is available everywhere.
So save 2 grand on shipping cbd oil while spending obscene amounts on shipping water nationally instead of shipping regionally from a network of regional bottlers?
Market Data 
Markets 
AI
