ANSWER to the question I posted about marketing. I gave it enough time for many posters to read and have a chance to respond. I see that not one of you stuck your neck out enough to even give an answer. Yet many of you will gladly step up and give your opinion on how gzfx markets. Here was your chance to tell us the best marketing. And with all the people basically claiming to know so much about marekting by being so able to cut others practices I figured this would be a simple answer.
Here was the question. “what is the best marketing gzfx has, or might have in the future? what is the best form of marketing to you? if you could have it what form would you choose?”
Simple question, simple answer. The BEST marketing gzfx has or will have, and the best form of marketing is…….. “word of mouth”
There is no doubt, word of mouth is by far the best marketing tool we could ever have. Just think of how many products/companies/services each of us has used from word of mouth. Think of how many things you never heard of or where to scared to try but did after “word of mouth” Think of how many companies/services you WON’T use unless you have “word of mouth” reference. But hear a reference from someone you know and then you use it. I cant count have many new things I have tried because of word of mouth, how many movies I have seen because of this, how many restaurants I have tried because of this, and products and services I have used because of this. Word of mouth is especially important in a ground floor company trying to make a name.
Word of mouth is extremely important and powerful. Word of mouth can also hurt you very bad if you don’t do things the right way. You can have many tv commercials, but the potential customer doesn’t know if the product is good, but word of mouth tells them so. AFTER ALL word of mouth is almost always coming from someone you trust. Also word of mouth almost always goes to the audience your looking for, your friends usually don’t tell you about something that they don’t think your interested in. they usually target people that they think would want to hear about it. ALSO it turns into NETWORK marketing, you try a product it treats you very well, you tell 10 people, if they do the same, suddenly 110 people know about this only 2 levels of separation below the original person. 110 turns into 100,000 fast at that rate.
Now think of the cost. What does it cost you to have someone on the street telling people about your product? Bascally nothing? So whats the cost to return ratio? The best tv commercials in the world couldn’t beat that. 1000 people could hear about you without ever seeing your company advertised.
Word of mouth is where its at, its vital to most companies. It costs basically nothing, it can kill you or take you to the moon, so it is very powerful.
Just goes to show, many think you are “experts” on marketing. But no one could shout out such a simple answer to such a simple question. Ok now tell me Im wrong
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