day, you claim, ineffective, lack of crowds, MOSTLY poor venues, confusing dates, changing schedules.
now hoe can you say mostly poor venues, jet ski, boston, and the air show all had a lot of people in the area. 3 stops at the midnight gaming, 3 football games, 10 mcdonalds.... probably part of the deal. they also had radio stations at multiple stops, dont you think the radio station may have said on air we where there? that is only looking at the first 23 stops, I would say well over half of those stops where decent venues. mcdonalds has tons of people going in and out per hour. but that doesnt show well on video because they are not all there at once.
you dont have substantial evidence the bus tour isnt effective, unless you judge something off a 45 second video. but I wouldnt call that substantial. and how do you factor in the traveling billboard? you cant tell me that doesnt get thousands of eyes per day.
its hard to judge the results of any marketing being that they have marketing in many different areas.
some will assume the bus is working, some will assume it isnt. but the subs did grow quite a bit in spetember, the month the bus went out. coincidence? maybe, maybe not.
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