2018-10-15 16:01 ET - News Release
Engagement Labs Secures Multi-year TotalSocial® Contract Renewal with National U.S. Sports League
Canada NewsWire
NEW BRUNSWICK, N.J. and MONTREAL, Oct. 15, 2018
Multi-year Contract Valued CAD $652,000
NEW BRUNSWICK, N.J. and MONTREAL, Oct. 15, 2018 /CNW/ -- Engagement Labs Inc. (TSXV: EL) (OTCQB: ELBSF) is pleased to announce another contract renewal with a major U.S. Sports League to utilize its TotalSocial® data and analytics platform for social intelligence. Valued at a total of CAD $652,000, the two-year deal represents a deeping commitment from one the largest sports leagues in the U.S. Over the original contract, the league grew the business in several phases.
Initially, Engagement Labs' TotalSocial provided the league with a comprehensive and continuous view of consumers and its brand by tracking both online and offline data and conversations. The scope of work expanded to include providing team-level data as well as well as providing the sponsorship team with sponsor-level metrics and insights about the impact of their investment with the league on the quantity and quality of consumer engagement. The new agreement extends this additional reporting and analysis in a comprehensive way.
"This renewal demonstrates the power and breadth of the TotalSocial platform in providing clients with a comprehensive understanding of consumer conversations about sports and entertainment, and the insights it provides about ways to drive enhanced fan engagement and engagement with sponsors," said Ed Keller, CEO of Engagement Labs. "Sports properties want tools that help them maximize revenues by better understanding their fans and creating better fan experiences."
"A key component to Engagement Labs' growth strategy is to grow our business with our clients and renewing their contracts," adds Steven Brown, President and Chief Revenue Officer of Engagement Labs. "We are extremely excited by this renewal as it is a great example of a client seeing the value of our platform across the organization and supporting their growth. The ultimate expression of this is their renewing with a long-term commitment."
About Engagement Labs
Engagement Labs (TSXV: EL) (OTCQB: ELBSF) is an industry-leading data and analytics firm that provides social intelligence for Fortune 500 brands and companies. The Company's TotalSocial® platform focuses on the entire social ecosystem by combining powerful online (social media) and offline (word of mouth) data with predictive analytics. Engagement Labs has a proprietary ten-year database of unique brand, industry and competitive intelligence, matched with its cutting-edge predictive analytics that use machine learning and artificial intelligence to reveal the social metrics that increase marketing ROI and top line revenue for its diverse group of clients.
To learn more visit www.engagementlabs.com / www.totalsocial.com.
About TotalSocial®
TotalSocial® is a premier data and analytics platform that provides brands with unique insights, improved marketing ROI and strategies to grow revenue. Fueled by actionable online and offline data, TotalSocial is the only platform that encompasses and listens to the entire social ecosystem. TotalSocial offers unique, proprietary data about brands, its industry and competitors. With cutting-edge diagnostics, patent-pending predictive analytics and machine learning, TotalSocial identifies business opportunities and provides recommendations and a roadmap to grow revenue and achieve business and marketing goals
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