A safe driving app with an administrator is a must have for parents to have on their teens phone. Number one prospective client IMO. There's no reason for anybody to install this app on their own phone if nobody is monitoring it. Why would an average joe blow install this app for themselves? If they were responsible enough to do that then they would be responsible enough to just not use the phone when they're driving. In other words there has to be an administrator who forces someone to install this app. All the irresponsible people we see everyday texting while driving are not going to buy this app unless somebody makes them buy it or they get an insurance premium discount. As far as I know ONCI hasn't landed any insurance companies offering a rate discount if they install this app. I saw something posted here about an insurance company offering a discount on the purchase price if you buy the app through them but nothing was said about a discount on the insurance premium for installing it.