Cleveland wins...dilly dilly
Location of Bud Light fridges across the city
ByJOSH EDWARDS 13 hours ago
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Thursday night could be the night that Bud Light victory fridges across the city of Cleveland unlock.
Prior to the start of the season, Bud Light announced that they are placing 'victory fridges' in ten bars around the city of Cleveland filled with beer. The fridges will be unlocked and the beer will be available at no cost to fans when the Browns register their first win of the season. The fridges look like they are filled with roughly 512 aluminum beer bottles. A 20 pack at Walmart costs about $21. As the manufacturer, Bud Light can obviously make and distribute the beer at a cheaper price. At face value, it would cost them about $538 per refrigerator. If there is only one refrigerator at each of the ten locations, then it would cost them roughly $5,380 for the marketing stunt.
The news spread across social media like wildfire so the exposure has likely already compensated for the cost of the marketing move.
Here is the list of places with a Bud Light fridge via WKYC.
Barley House (1261 W 6th St, Cleveland, OH 44113)
Offshore Bar and Grille (130 Forest Dr, Willoughby, OH 44095)
Bud's Corner (5750 Columbus Rd NE, Louisville, OH 44641)
Grindstone Tap House (826 Front St, Berea, OH 44017)
Barley House (222 S Main St #1B, Akron, OH 44308)
Merry Arts Pub & Grille (15607 1/2 Detroit Ave, Lakewood, Ohio)
Game On Lakewood (17103 Detroit Ave, Lakewood, OH 44107)
Portage Lakes Basement (3420 Manchester Rd, Akron, OH 44319)
Panini's Westlake (23800 Detroit Rd, Westlake, OH 44145)
Grayton Road Tavern (4760 Grayton Rd, Cleveland, Ohio)
The Galaxy Restaurant (201 Park Center Dr, Wadsworth, OH 44281)
Slim & Jumbo's (8101 Main St, Garrettsville, OH 44231)
Loby's Grille (4736 Hills and Dales Rd NW, Canton, OH 44708)
Broadway Brewhouse (3828, 127 S Broadway St, New Philadelphia, OH 44663)
According to Barstool Sports, Bud Light began installing GoPros around the city to ensure that the potential celebration of Browns fans was captured. It is not to say that the opposite reaction would not be entertaining either. There has never been a moment where inebriated fans has backfired, right? Cleveland deserves a victory. The loyal fan base has endured may too much hardship since their return to the league in 1999.
