Say, here you are defending this criminal enterprise known at STOY how did it turn out? How wrong you are. First thing in investing is to investigate the management. Go read who these guys are. Which ones have been involved in a scam? In Importance: 1. Management 2. sound idea 3. adequate market size 4. Capital Yes, equity financing can be toxic if used in a dilutive manner. These folks have their own skin in the game as well. Years of experience in appropriate fields. Huge huge huge market in early stage of development with significant tech developments opening up brand new never conceived markets and revenue streams. Of course we all have the choice to move on if not to our liking.