The Bon-Ton intellectual property assets CSC will own include: all registered trademarks, all domain names and domain name registrations, all customer data and databases (includes 24.5 million unique customer records, the StyleRewards and LoveStyleRewards programs, material operations and management analysis reports, private label brands IP, Google Analytics account, product catalog, social media accounts, and gift card and merchandise card data.
CSC indicates in the filing that it plans to continue operating Bon-Ton under its existing name and other brands, both online at several of its websites, and at some brick-and-mortar stores “selling many of the same categories of goods.”
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