Mattel, Inc. (MAT)

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Mattel Launches New Theatrical Film Division/$MAT
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Mattel (NASDAQ:MAT)
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Today : Friday 7 September 2018

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EL SEGUNDO, Calif., Sept. 6, 2018 /PRNewswire/ -- Mattel, Inc.
(NASDAQ: MAT) today announced the creation of Mattel Films,

a new division of the Company focused on developing and producing
motion pictures based on the Company's iconic and globally-recognized franchises.

Academy Award-nominated producer Robbie Brenner has been appointed
to lead Mattel Films as Executive Producer,
reporting to Ynon Kreiz, Mattel's Chairman and CEO


"Mattel is home to one of the world's greatest portfolios of beloved franchises,
and the creation of Mattel Films will allow us to unlock significant value across our IP," said Mr. Kreiz.

"Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment.
She is the perfect leader to bring our celebrated brands to life."

"Generations of children around the world have grown up with deep emotional connections to Mattel's brands
and characters," said Ms. Brenner. "There are so many stories to
be told and so many imaginations to be captured by these iconic brands,
and I look forward to working with Ynon and his team to do so."

Ms. Brenner was nominated for an Academy Award for Best Picture
for Dallas Buyers Club,
and her film Burden was a 2018 Sundance Film Festival Audience Award winner.

She has held multiple leadership roles in the entertainment industry
for the last two decades,
including Partner and President of the film division at The Firm,
as well as President of Production at Relativity Media.

Ms. Brenner also ran the classics division at Davis Entertainment,
and prior to this,
she held Senior Vice President roles at both Twentieth Century Fox and Miramax.

Ms. Brenner oversaw the production of dozens of movies,
including Academy Award-winning
The Fighter;
the Snow White
Adaptation Mirror Mirror,
starring Julia Roberts;
the 3-D epic, Immortals; the highly successful Nicholas Sparks book adaptions Dear John and Safe Haven.

Ms. Brenner was also pivotal in the acquisition of the Sundance documentary Catfish,
which became a cultural sensation,
as well as Joseph Gordon-Levitt's directorial debut, Don Jon.

In 2015, in recognition of her pioneering work,
Ms. Brenner was invited to join the executive branch of the A
cademy of Motion Picture Arts and Sciences.

About Mattel
Mattel is a leading global children's entertainment company
that specializes in design and
production of quality toys and consumer products.

We create innovative products and experiences that inspire,
entertain and develop children through play.

We engage consumers through our portfolio of iconic franchises, including Barbie®,
Hot Wheels®,
American Girl®,
Fisher-Price®,
Thomas & Friends® and MEGA®,
as well as other popular brands that we own or license in partnership with global entertainment companies.

Our offerings include film and television content,
gaming,
music and
live events.

We operate in 40 locations and sell products in more than
150 countries in collaboration with the world's leading retail
and technology companies.

Since its founding in 1945, Mattel is proud to be a trusted partner
in exploring the wonder of childhood
and empowering kids to reach their full potential. Visit us online at http://www.mattel.com.

Contacts:


News Media

Alex Clark

310-252-6397

[e-mail]

Securities Analysts

Whitney Steininger

310-252-2703

[e-mail]



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SOURCE Mattel, Inc.


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