Hold on, let me get out my tinfoil...ahem, Ok, so yeah, if your company had a handshake agreement to fund and eventually acquire a target, you might use some foreign, unregulated shell companies to take a major stake in the target. You certainly wouldn't mind the share price tanking, diluting the piss out of it to increase your position. On the bright side for longs, the big company would then be more inclined to eventually pay a premium for the acquisition due to the fact they own a significant portion; paying themselves with their own money. So in that scenario, the company would fly under the radar and do little in terms of active marketing to support share price.
Or it's just a piece of junk and they've been bluffing this whole time. Feels like one or the other.
IMWT